In-Store Communication Analytics and Measurement
Proof of Play, Proof of Presence, IAB standards, sales lift, and KPI dashboards – how to measure digital signage without overinterpreting data.
Digital signage analytics: from Proof of Play to sales impact
Digital signage analytics is the process of connecting playback data, device performance, audience presence, and business outcomes. While a report confirming file pl...
In-store retail media measurement according to IAB: ad plays, impressions, OTS, and store zones
Measuring in-store retail media requires shared definitions of the display medium, zone, playout, and audience. Without them, retailers, advertisers, and agencies ma...
In-Store Computer Vision Analytics and Privacy: How to Design GDPR-Compliant Measurement
In-store computer vision analytics can measure footfall, zone presence, queues, and dwell time, but it should be designed from the outset in line with the data minim...
How to Measure Digital Signage Campaign Sales Lift: A/B Testing and Control Stores
Sales lift is the incremental sales growth that can be reliably attributed to a campaign above the expected baseline without it. A simple 'before and after' sales co...
Digital Signage Dashboard for Marketing, IT, and Operations: The KPIs That Truly Matter
An effective digital signage dashboard is not a wall of charts. It should swiftly address the needs of each specific role: marketing wants to know whether the campai...
Other topic clusters
POS, PIM, ERP, ad servers, sensors and smart triggers – how to connect data to content delivery without manual...
CMS selection criteria, TCO, cloud and hybrid architectures, multi-location rollouts, and display and media pl...
Retail Media Ready, inventory, QSR menu boards, audio-video in a single system, and content governance across ...