Nedilo Journal · in-store communication
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Analyses, guides and practical models for teams that design, deploy and scale digital communication across retail, QSR and petrol networks.
Digital signage analytics: from Proof of Play to sales impact
Digital signage analytics is the process of connecting playback data, device performance, audience presence, and business outcomes. While a report confirming file playback is essential, it does not yet answer whether the campaign had the chance to reach the shopper, nor whether it influenced sales.
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In-store retail media measurement according to IAB: ad plays, impressions, OTS, and store zones
Measuring in-store retail media requires shared definitions of the display medium, zone, playout, and audience. Without them, retailers, advertisers, and agencies may use the same terms for completely different metrics. IAB and IAB Europe standards bring structure to this space, making in-store campaigns easier to plan, compare, and account for.
In-Store Computer Vision Analytics and Privacy: How to Design GDPR-Compliant Measurement
In-store computer vision analytics can measure footfall, zone presence, queues, and dwell time, but it should be designed from the outset in line with the data minimisation principle. The safest model does not identify individuals, stores no footage, and transmits only aggregated events to the system.
How to Measure Digital Signage Campaign Sales Lift: A/B Testing and Control Stores
Sales lift is the incremental sales growth that can be reliably attributed to a campaign above the expected baseline without it. A simple 'before and after' sales comparison is rarely sufficient, as prices, inventory levels, seasonality, footfall, and competitor activity change simultaneously.
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Digital signage analytics: from Proof of Play to sales impact
Digital signage analytics is the process of connecting playback data, device performance, audience presence, and business outcomes. While a report confirming file playback is essential, it does not yet answer whether the campaign had the chance to reach the shopper, nor whether it influenced sales.
In-store retail media measurement according to IAB: ad plays, impressions, OTS, and store zones
Measuring in-store retail media requires shared definitions of the display medium, zone, playout, and audience. Without them, retailers, advertisers, and agencies may use the same terms for completely different metrics. IAB and IAB Europe standards bring structure to this space, making in-store campaigns easier to plan, compare, and account for.
In-Store Computer Vision Analytics and Privacy: How to Design GDPR-Compliant Measurement
In-store computer vision analytics can measure footfall, zone presence, queues, and dwell time, but it should be designed from the outset in line with the data minimisation principle. The safest model does not identify individuals, stores no footage, and transmits only aggregated events to the system.
How to Measure Digital Signage Campaign Sales Lift: A/B Testing and Control Stores
Sales lift is the incremental sales growth that can be reliably attributed to a campaign above the expected baseline without it. A simple 'before and after' sales comparison is rarely sufficient, as prices, inventory levels, seasonality, footfall, and competitor activity change simultaneously.
Digital Signage Dashboard for Marketing, IT, and Operations: The KPIs That Truly Matter
An effective digital signage dashboard is not a wall of charts. It should swiftly address the needs of each specific role: marketing wants to know whether the campaign is performing as planned, IT needs to ensure the infrastructure is secure and stable, and operations must see where immediate action is required.
Integrating Digital Signage with POS, PIM, and ERP: Data Architecture Without Manual Work
Integrating digital signage with POS, PIM, and ERP transforms the screen from an isolated publishing channel into an integral component of the in-store operating system. Product data, pricing, promotions, stock levels, and sales performance can drive content without manual data entry.
APIs and Webhooks in Digital Signage: Designing Fault-Tolerant Integrations
In digital signage, APIs enable the secure exchange of data, commands, and statuses between the CMS and client systems. However, the mere presence of an endpoint does not equate to an enterprise-ready integration. True quality is determined by fault tolerance, observability, versioning, and clear accountability.
Integrating Digital Signage CMS with an Adserver and Retail Media Platform
Integrating a digital signage CMS with an adserver allows you to separate operational device management from advertising campaign planning and billing. The adserver manages the order, targeting, budget, pacing, and priorities, while the CMS is responsible for securely delivering content to a specific player and confirming playback.
Smart Triggers in-store: weather, queues, footfall, and stock levels as content signals
A Smart Trigger is a rule that triggers or updates content based on an event or contextual data. This enables digital signage and in-store audio to respond to real-time conditions within the venue, rather than looping the same playlist irrespective of the time of day, footfall, or product availability.
Digital Signage Security and Business Continuity in a Distributed Network
Digital signage security encompasses the CMS, user accounts, APIs, media players, the network, displays, content suppliers, and the publishing workflow. Across a network of several hundred locations, a single vulnerability can lead to unauthorised broadcast or widespread downtime.
How to Choose a Digital Signage System for Retail Chains: 50 Criteria Instead of a Flashy Demo
A digital signage system for retail chains must be evaluated as an operational platform rather than a slide deck player. A flashy demo usually just demonstrates publishing an asset. Daily reality involves roles, approval workflows, multiple formats, thousands of schedules, data discrepancies, offline devices, updates, reporting, and integrations.
Digital signage TCO: how to calculate the true cost of a screen network
Digital signage TCO is the total cost of purchasing, deploying, operating, developing, and decommissioning a system across its entire lifecycle. The screen and licence price account for only a fraction of the total. In a large network, installation, site call-outs, content production, integrations, and internal team time often prove to be the most significant factors.
Cloud, on-premise or hybrid: digital signage CMS architecture for enterprise
The choice between cloud, on-premise, and hybrid models should stem from security requirements, integrations, availability, and maintenance. There is no single model best suited for every network. In practice, many deployments are hybrid: the central CMS operates in the cloud, the player renders playback locally from cache, and select data remains within the client's environment.
Digital Signage Implementation Across 100 Locations: Pilot, Rollout and Stabilisation
Deploying digital signage across 100 locations is an operational programme, not just a series of installations. Success relies on repeatable standards, site data, logistics, IT readiness, content, testing, and post-launch maintenance.
How to Choose the Right Screen, Brightness, and Player for Digital Signage in Retail, Shop Windows, and QSR
Selecting a digital signage screen starts with the physical zone and communication objective, not the screen size. A menuboard operating for long hours daily, a display in a sunlit shop window, an interactive kiosk, and a shelf-edge display all have distinctly different requirements.
Retail Media Ready: How to Prepare a Store Network for Screen and Audio Monetisation
Retail Media Ready means that a network possesses the structured assets, data, processes, and reporting required to sell campaigns securely. Merely operating screens does not constitute a media product.
On-site, off-site, and in-store retail media: differences, data, and a unified campaign model
On-site retail media operates across retailer-owned digital channels, such as e-commerce websites and mobile apps. Off-site uses retailer data or audience segments beyond its proprietary channels. In-store retail media encompasses physical store media and experiences, including screens, audio, kiosks, and shelf-edge formats.
Menuboards in QSR: synchronising screens, prices, dayparting, and sales data
A menuboard is a sales system operating under time pressure. It must simultaneously display accurate prices, available products, a logical menu hierarchy, and clear creative across multiple synchronised screens.
In-Store Audio and Video in a Single System: How to Design Cohesive Campaigns
Combining in-store audio and video enables communications to be managed as a unified experience, but it does not mean broadcasting identical messaging everywhere. A screen operates locally and visually, whilst audio can cover an entire zone. A unified system should coordinate the campaign, frequency, scheduling, and reporting.
Content Governance in Digital Signage: Central Control Without Hindering Local Teams
Content governance is a framework of rules defining who can create, approve, publish, localise, and retire content. Without it, a central CMS merely shifts chaos from USB drives to the cloud.
Editorial resources
Guides for working with your team
Concrete tools to assess your system, integrations and network readiness.
Digital signage system selection checklist - 50 questions for your vendor
Compare vendors across ten areas: strategy, content, CMS, devices, monitoring, reporting, integrations, security, rollout and TCO.
- 50 questions across ten evaluation areas
- A test scenario for every vendor
- Questions on SLA, data migration and accountability
In-store integration map
A data-flow diagram from source systems, through the integration layer, to channels and reporting.
- Data contract and system of record
- Push, pull and event-driven modes
- A question list for your IT team
Retail Media Readiness audit
We assess your network's readiness across inventory, data, reporting and campaign sales, then prepare a plan for the next steps.
- Assessment of inventory, data and reporting
- Gaps against IAB measurement standards
- A plan for marketing, IT and operations
Free in-store communication architecture consultation
One hour on media, zones, data, integrations and the real cost of running communication across your network.
- Choosing media and zones
- Integration model with POS, PIM and ERP
- TCO estimate and rollout timeline
Expert conversation
Let's talk about your network architecture
We will go through media, data, integrations and the measurement model, then present a plan for the next steps.
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