Content Integrations and Automation
POS, PIM, ERP, ad servers, sensors and smart triggers – how to connect data to content delivery without manual work or the risk of pricing errors.

Integrating Digital Signage with POS, PIM, and ERP: Data Architecture Without Manual Work
Integrating digital signage with POS, PIM, and ERP transforms the screen from an isolated publishing channel into an integral component of the in-store operating sys...

APIs and Webhooks in Digital Signage: Designing Fault-Tolerant Integrations
In digital signage, APIs enable the secure exchange of data, commands, and statuses between the CMS and client systems. However, the mere presence of an endpoint doe...

Integrating Digital Signage CMS with an Adserver and Retail Media Platform
Integrating a digital signage CMS with an adserver allows you to separate operational device management from advertising campaign planning and billing. The adserver ...

Smart Triggers in-store: weather, queues, footfall, and stock levels as content signals
A Smart Trigger is a rule that triggers or updates content based on an event or contextual data. This enables digital signage and in-store audio to respond to real-t...

Digital Signage Security and Business Continuity in a Distributed Network
Digital signage security encompasses the CMS, user accounts, APIs, media players, the network, displays, content suppliers, and the publishing workflow. Across a net...
Other topic clusters
Proof of Play, Proof of Presence, IAB standards, sales lift, and KPI dashboards – how to measure digital signa...
CMS selection criteria, TCO, cloud and hybrid architectures, multi-location rollouts, and display and media pl...
Retail Media Ready, inventory, QSR menu boards, audio-video in a single system, and content governance across ...